Beachcombing

The Prodigy-Warriors Dance


I find this video very interesting as it is original and I haven't seen anything like it before. It is an animated dance video and think it is a great idea. I find it amusing that the characters are made out of cardboard and are doing things that humans actually do. I think that the target audience would be young people that go out clubbing and enjoy music. I think this would be done through the narrative as the characters are doing things that humans actually do, there's just the twist of them being cardboard and not actual people. I think that these people would listen to the song when getting ready to go out themselves as it would put them in the party mood as they can dance about to it. However, these aren't the only people I think the audience is. They would also be older people. This is because the lyrics of the song originate from a 90's club song that older adults would know. Therefore, when they here this song they will sing a long and realise it is a new mix and will probably enjoy it and play it to other people that know the original.


Justin Bieber - Beauty and a Beat

This music video has Nicki Minaj and Justin Bieber in it. Both these artists are quite different as Justin Bieber targets teenage girls and Nicki Minaj has a wider audience including adults. Having both of these artists come together shows that Justin wanted to gain a wider audience himself so using Nicki gave him that chance. I think that it was good of him to do this as he is typically an artist aimed at young girls, so now by doing this older girls and maybe even boys will like this song. He is dressed in a vest which girls will find really attractive as you can see his arms and as he is is admired already, his fans will be happy to see this and are likely to watch the video repeatedly due to the fact thayt they just want to watch him. Nicki on the other hand is attracting the same audience here as she is wearing a pink tutu, which girls themself may look at and think they want something like that too.

Ariana Grande ft Mac Miller - The Way
This is Ariana Grande's first music video. It features Mac Miller who targets a male audience. She however, targets a young female audience as she stared in a kids TV show Victorious. Therefore, she only really has these type of people as her audience. By using Mac Miller, this makes her audience wider, which opens up her opportunities quite widely. She is dressed very girly, in a dress and the way her hair and make up is done makes her look quite innocent. The fact that there are balloons in the music video too, make it seem quite childish, making her audience even more appealed. However, her actual role with Mac Miller is to make them look as if they are in love which is the element that makes it target an older audience. I like the way the music video is filmed and I think that I will use some of these elements too.

Storm Queen - Look Right Through
I find this video interesting as I think it is actually quite strange. The narrative is very unusual and the actual characters in this shows that there was a lot of thought and imagination that went into this. The original of this song is house song, which is what a lot of young British people listen to and when this song had a music video everyone began to watch it, and because people already knew the song it got people talking about it straight away. This version of the song has more lyrics which is better for the charts as people like to sing along to songs on their radio. I think this song breaks some conventions of the genre, as most house songs don't actually have a music video, and when they do its usually at a club or festival showing people dancing and having a good time. I think that the concept of this is good and is actually hard to do as the elements of it are quite simple, but making it actually look good with things like masks can go wrong.